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Top Outstanding Entries from Young Lions (Cannes Lions) 2024 – Marketers Category
Explore the standout presentation decks from all participating countries in the Marketers category at the Young Lions 2024 competition. These entries highlight innovative Marketers concepts crafted by talented young teams, each tackling the challenge: Brand IDA – How can we explain the World Bank’s International Development Association (IDA) to the public and help them realise it’s the best investment in the future, created by WORLD BANK GROUP. Each submission demonstrates creative storytelling, strategic thinking, and innovative approaches designed to engage audiences and leave a lasting impression.